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Digital Media Manager

At Hunter Marketing, media is never just media. It’s strategy, storytelling, performance, and precision — all working together to drive measurable outcomes for brands we believe in. We’re looking for a Digital Media Manager to join our growing media team — someone who thrives at the intersection of data and creativity, understands how platforms evolve, and gets excited about turning insights into action. This role is both strategic and hands-on, ideal for someone who enjoys owning campaign performance while collaborating across disciplines to deliver extraordinary work. You’ll work alongside strategists, creatives, account leaders, and fellow media experts to plan, execute, optimize, and evolve campaigns that support bold ideas and meaningful business results.

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This role is based in Columbus, OH.

Key Responsibilities

Campaign Management & Execution

  • Plan, build, and manage paid media campaigns across platforms including Google, Meta, LinkedIn, Microsoft Advertising, Viant DSP, and emerging channels

  • Execute full-funnel paid search and paid social strategies that drive awareness, engagement, and lead generation

  • Monitor campaign performance daily and implement data-informed optimizations

  • Manage campaign budgets ranging from $500–$50,000+ per engagement

  • Collaborate with creative teams to ensure messaging and visuals align with campaign goals

Analytics & Performance Insights

  • Analyze campaign performance using Google Analytics, platform reporting tools, and third-party dashboards

  • Translate data into clear, actionable insights and strategic recommendations

  • Develop reports that communicate performance in a way clients can easily understand

  • Implement and troubleshoot tracking through Google Tag Manager or other tools

  • Maintain strong knowledge of attribution models, conversion tracking, and measurement best practices

Client Partnership

  • Serve as day-to-day contact for a select group of clients

  • Present performance results, insights, and optimization strategies with confidence

  • Collaborate with clients to understand their business goals and align media strategies accordingly

  • Partner closely with internal teams across creative, account management, and strategy

  • Proactively identify opportunities to improve campaign effectiveness

Strategic Planning & Innovation

  • Develop comprehensive media plans aligned with client objectives

  • Conduct competitive analysis and audience research

  • Stay current on platform updates, industry trends, and best practices

  • Contribute to new business pitches and proposals when needed

Requirements

  • Strong experience with Meta Ads Manager and Google Ads (Search, Display, Performance Max)

  • Familiarity with LinkedIn Ads and Microsoft Advertising

  • Knowledge of DSP platforms (Viant or similar is a plus)

  • Experience building audiences using platform tools, custom data, and lookalikes

  • Working knowledge of Google Analytics (GA4 preferred)

  • Experience with Google Tag Manager

  • Understanding of attribution, tracking, and conversion measurement

  • 2–4 years managing paid media campaigns

  • Proven track record of generating leads and measurable results

  • Experience working across varied budget levels

  • Understanding of funnel optimization and demand generation

  • Familiarity with CRM integrations and lead tracking is a plus

  • Strong communicator and confident presenter

  • Analytical thinker who enjoys problem-solving

  • Highly organized with strong attention to detail

  • Comfortable managing multiple accounts simultaneously

  • Thrives in a fast-paced, collaborative agency environment

  • Work with public sector, government, or professional services clients

  • A/B testing and creative optimization experience

  • Platform certifications (Google Ads, Meta Blueprint)

Benefits

  • Competitive salary that reflects your creative expertise.

  • Parking for our beautiful downtown office.

  • A progressive paid family leave policy for new parents.

  • A fun, collaborative, and rewarding team culture where creativity thrives.

  • Free unlimited access to public transportation through the C-pass program.

  • Pizza perks through our friends and partners at Romeo’s Pizza Columbus.

We kindly ask that staffing agencies, recruiters and third-party firms refrain from submitting candidates or contacting us regarding this role. Unsolicited outreach will not be reviewed.

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