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MARKETING DIRECTOR

Full-Time | Columbus, OH

ABOUT THE ROLE

The Marketing Director is a senior strategic leader responsible for the direction, growth, and overall success of an assigned book of business at Hunter Marketing.

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This role serves as the strategic lead for Hunter’s client relationships, deeply understanding each client’s business, goals, audiences, competitive landscape, challenges, and opportunities and translating that understanding into smart, integrated marketing strategies that drive measurable results.

The Marketing Director works in direct partnership with the Director of Marketing Operations. Together, they equally own the health and success of the book of business from two distinct but complementary positions.

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The Marketing Director owns the strategy: Where are we going, why are we going there, what should Hunter recommend, and how will marketing drive the client’s business forward?

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The Director of Marketing Operations owns the executional engine: What needs to happen, who needs to do it, when does it need to happen, and how do we ensure Hunter delivers it exceptionally?

Together, they ensure Hunter is both doing the right work and doing the work right.

STRATEGIC CLIENT LEADERSHIP

Serve as Hunter’s senior strategic lead for assigned clients. Develop a deep understanding of each client’s business model, objectives, audiences, competitive landscape, industry, opportunities, challenges, and definition of success.

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Build trusted relationships with senior client stakeholders and become a valued extension of their leadership and marketing teams. Lead strategic conversations with clients, bringing perspective, ideas, recommendations, and informed points of view rather than simply responding to requests.

Anticipate client needs and identify opportunities before they become assignments.

Ensure Hunter remains focused on the business outcomes that matter most to each client.

MARKETING STRATEGY

Own the development and evolution of integrated marketing strategies across the assigned book of business. Translate client business objectives into clear marketing objectives, audiences, strategies, priorities, and measurable KPIs.

 

Determine how Hunter’s capabilities—including brand, creative, content, media, digital, social, video, experiential and other disciplines—should work together to solve the client’s business challenges.

 

Lead the development of annual marketing plans, campaign strategies, strategic roadmaps, briefs and major recommendations. Ensure every significant initiative has a clear who, what, where, when, why and how before execution begins. Challenge assumptions, ask better questions, and push Hunter and its clients beyond expected solutions when stronger opportunities exist.

CLIENT GROWTH & OPPORTUNITY DEVELOPMENT

  • Continuously evaluate the client's business for opportunities where Hunter can create greater value.

  • Identify emerging business needs, audience opportunities, market changes, competitive threats, new channels and areas where Hunter can help clients grow.

  • Develop strategic recommendations that deepen Hunter’s relationships and expand the impact of our work.

  • Partner with Hunter leadership and discipline experts to introduce new capabilities and solutions when they meaningfully advance client objectives.

  • Grow accounts through value and results, not simply additional deliverables. Maintain a forward-looking view of where each client relationship should be six, twelve and eighteen months from now.

PERFORMANCE & OPTIMIZATION

  • Own the strategic interpretation of performance across the assigned book of business.

  • Partner with media, digital, analytics and other teams to understand what the data is telling us and what Hunter should do next.

  • Ensure reporting moves beyond activity and outputs to clearly communicate performance, insights, opportunities and recommended actions.

  • Connect marketing performance to the client's larger business objectives and KPIs.

  • Use performance insights to continually refine strategies, campaigns, audiences, messaging and investment recommendations.

  • Ensure Hunter is always learning—and applying what we learn.

STRATEGIC PLANNING & PRIORITIZATION

  • Establish strategic priorities across the book of business and provide the Director of Marketing Operations with the direction necessary to operationalize them.

  • Clearly define what matters most, what comes next and where Hunter should focus its time, talent and resources.

  • Partner with the Director of Marketing Operations when new priorities, opportunities or client requests affect existing scopes, resources, budgets or timelines.

  • Make strategic decisions when competing priorities require tradeoffs.

  • Maintain visibility into the overall health and direction of the book while allowing the Director of Marketing Operations to own the day-to-day mechanics of delivery.

STRATEGIC PLANNING & PRIORITIZATION

Work as an equal leadership partner with the Director of Marketing Operations in managing the assigned book of business.

The Marketing Director owns:

  • Client leadership

  • Business and marketing strategy

  • Strategic recommendations

  • Integrated marketing direction

  • Client growth opportunities

  • Strategic prioritization

  • Performance interpretation

  • The quality and effectiveness of Hunter's thinking


Director of Marketing Operations owns:

  • Workflow and project orchestration

  • Scopes, timelines and budgets

  • Resource coordination

  • Internal accountability

  • Operational communication

  • Monday.com and project visibility

  • Cross-functional handoffs

  • Delivery and executional momentum


The Marketing Director should not need to function as the day-to-day project manager.
The Director of Marketing Operations should not need to function as the marketing strategist.
Each role should be exceptional in its lane while remaining deeply connected to the other.

TEAM LEADERSHIP

  • Provide strategic leadership, coaching and direction to the marketing team supporting the assigned book of business.

  • Develop marketers who understand their clients' businesses, think critically, ask strong questions and connect individual assignments to larger marketing objectives.

  • Set a high bar for strategic thinking, preparation, curiosity, communication and client leadership.

  • Partner with the Director of Marketing Operations to ensure junior and mid-level marketing team members receive both the strategic development and operational discipline necessary to advance within Hunter.

  • Create an environment where people understand expectations, have clarity around priorities and are empowered to contribute ideas.

THE STANDARD

A successful Marketing Director does not simply manage accounts. They know the business. They understand where the client is trying to go, what stands in the way, who the client needs to reach, what will move those audiences, what Hunter should recommend and how success should be measured. They connect the dots across disciplines. They bring clients ideas they did not know to ask for. They make Hunter's specialists better by giving them a clear strategic North Star. And they work shoulder-to-shoulder with the Director of Marketing Operations so great strategy becomes great work.

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Marketing Director → Strategy, Direction, Client Leadership & Growth

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Director of Marketing Operations → Operations, Accountability, Resources & Delivery

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Together, they own the business. One ensures Hunter is aiming at the right target. The other ensures we hit it.

Hunter Marketing is an equal opportunity employer.

Apply Today >

*Please send your resume!

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