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Media Planner

Full Time | Columbus, OH

As a part of the media team, you will be responsible for developing strategic plans for marketing campaigns using various media channels. Your duties include analyzing digital marketing metrics, collaborating with clients to refine marketing objectives, negotiating, and distributing advertising content to the most impactful media platforms.

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Key Responsibilities

 

  • Develop strategic recommendations for connecting a brand to their audience(s) and negotiating buying efforts across multiple channels

  • Pursue innovative solutions for solving client needs

  • Possess a deep and extensive knowledge of digital communications

  • Provide thought leadership and education to both clients and internal audiences

  • Utilize research tools to provide consumer and competitive insight and recommendations

  • Ensure fiscal accuracy of all media buys

  • Actively follow and apply learnings from the digital and social marketing industry, digital marketing best practices and associated behaviors both to consumers and B2B customers

  • Accurately produce, optimize, and maintain multi-channel programs

  • Provide key insights based on campaign data

  • Identify anomalies, meaningful data events and trends for further analysis

  • Support multiple media clients

  • Build and maintain relationships with clients, advertising platforms and media influencers

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A Bit About You:

Our Media Planner needs several important skills and qualifications to succeed in their job. We expect to see a good mix of soft and hard skills in candidates. The main Media Planner skills to look for are:

  • BS/BA Business Management, Marketing, Communications, or related fields

  • 5+ years of relevant media experience, including audience understanding and research

  • Google Analytics certified

  • Experience buying traditional media nationally in multiple markets preferred.

  • Strong multi-channel understanding, and experience are critical – including digital and social

  • Demonstrated drive and passion for uncovering and identifying connection points – no matter the medium

  • Uses a creative approach to solving marketing challenges

  • Ability to consistently meet tight deadlines and handle multiple projects simultaneously

  • Strong organization and communication skills

  • Experience with negotiating and buying traditional and new media

  • Excellent proofreading skills and attention to detail

  • Desire to understand and provide insights from campaign data

  • Strong skills and experience with Microsoft Word, Excel, PowerPoint, Nielsen, comScore, MRI, Scarborough, and Kantar as well as Google Campaign Manager and MOAT

 

Benefits:

  • Wages that are just as competitive as our team of Hunters 

  • Flexibility to work from home and our beautiful downtown office 

  • An extremely progressive paid family leave policy for new parents

  • A creative, fun and rewarding team culture where collaboration is key

  • Free unlimited access to public transportation through the C-pass program 

  • Pizza perks through our friends and partners at Romeo’s Pizza Columbus

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