UNOFFICIAL GALAXIES

THE CHALLENGE

COSI, an award-winning science museum in Columbus, faced a critical conversion problem. While the institution had strong public recognition, membership sales, particularly through digital channels, were significantly underperforming. The challenge extended beyond simply raising awareness; COSI needed to convert interest into measurable revenue growth across both new and existing customer segments. With a lean in-house team and limited resources, they required a partner who could deliver end-to-end execution, from strategy and media buying to creative development and performance optimization.

THE OBJECTIVE

Drive membership growth and boost revenue for COSI by creating a full-funnel digital strategy that increases conversions and delivers measurable ROI across all channels, while leveraging the appeal of the Unofficial Galaxies exhibit — a rare showcase of privately owned memorabilia inspired by the Star Wars universe — to attract fans and families seeking unique, immersive experiences.

THE APPROACH

Hunter delivered a comprehensive, data-driven multi-channel campaign designed to convert interest into action. We executed paid media, SEO, influencer collaborations and social content, strategically timed around the launch of the Unofficial Galaxies exhibit to maximize impact during this high-interest moment.

By building a robust data infrastructure including CRM integration, pixel tracking, retargeting capabilities and dynamic creative sequencing, we created measurable pathways from awareness to purchase. Our campaign emphasized the exclusive value of COSI's Ultimate Membership, which included four tickets to the Unofficial Galaxies exhibit, positioning it as the smartest way to experience this rare collection while enjoying year-round access to COSI's other exhibits and benefits. Every element of the campaign was continuously optimized to focus on driving membership conversions and revenue growth.